Let's find your future customers, and write them handwritten letters in your voice.
Who this is for
Founders selling to other businesses, past the customers who already knew your name.
You sold the first ones yourself, out of your network. Then the warm names ran out and you did what everyone does: bought a list, wrote a sequence, sent a few thousand emails. You know what came back.
The emails weren't bad. They landed in a pile of ninety-nine others exactly like them, and your buyer deletes that pile unread. They are right to.
Lioma writes to fifty of your buyers a month. Researched one at a time, printed on heavy paper, posted to a desk. It gets opened.
Why it works
I have built this channel twice. At Foodora we signed restaurants by reaching out to them by hand. At Kaia Health we wrote letters to doctors. Both companies were acquired.
A letter gets opened because almost nobody sends a good one. I research each prospect off real buying signals and write to that one person, with the physical details right: a handwritten address on the envelope, paper with proper weight. It doesn't look like outreach, so it doesn't get treated like outreach.
AI made building the product easy. Distribution stayed hard: everyone moved into the inbox, and the letterbox emptied out. That is the gap these letters walk through.
What happens
Week one: I research who is worth writing to and draft the letters in your voice. You read them. Nothing goes out with your name on it until you say yes.
Week two: The letters land, the follow-ups go out behind them, and I watch who answers. You step in when someone wants to talk.
Every week: Keep what worked, cut what didn't, send sharper.
Every quarter: A call to review the playbook and decide what to try next.
Twenty minutes a week from you. That is the whole job.
One of my letters. Click it to see how it gets created.
Before you ask.
Who are you writing to?
You tell me who buys, I build the list and show it to you before anything is printed. If a name on it makes you wince, it comes off. I have sold to restaurants, to doctors and to hospitals, so I know what it takes to reach a buyer who has never heard of you. Your market I learn in week one, from you.
Will it sound like me?
We write the first letter together, and I learn from that. Then you approve each batch before it goes out. You will kill a few in the first month and almost none by the third, which is how you know it is working.
Is it really handwritten?
No, and I never say it is. It is printed, and printed properly: heavy paper, a handwriting algorithm that varies stroke to stroke, so no two pages are identical. I tested it against the machines that hold a real pen, and readers found mine more natural. What does the work is not the ink. It is that the letter was written about one company, for one person, and arrived on their desk.
Can I send letters to people who never asked?
Yes. Postal outreach to a business address stands on legitimate interest, which is why the rules that strangled cold email left the letterbox alone. Business addresses only, opt-outs honoured, no consumer lists.
What does it cost?
$449 a month, plus VAT. Fifty letters, the research, the follow-ups, the weekly read on what came back. Month to month, no setup fee, no minimum. Whether it pays is one comparison: $449 against what one customer is worth to you. For most founders selling B2B, a single closed deal covers this channel for a year. It doesn't have to work often to work out.
How fast do I know if it is working?
Six weeks. Two rounds out, two rounds of answers, enough signal to tell whether paper reaches your market.
What if it doesn't?
You cancel with a week's notice and keep everything: the target list, the letters, and the record of which message got answered and which got silence. That travels into every channel you run next.