What it costs
Pick your weekly letter volume, from ten to eighty. You are buying touch points, not a mailing: at the flagship rung that is about 370 a month, 100 researched letters with up to 270 LinkedIn and email follow-ups sequenced behind them, plus a weekly read on what came back. Nothing goes out under your name until you approve it.
Annually: Twelve months for the price of ten.
Plus VAT. Business customers in the EU outside Austria are invoiced under the reverse charge procedure.
What the price covers
- Finding who to write to
- I work out what you sell and who buys it from your website, then surface the companies giving off live signals: a new hire, fresh funding, news that says now is the moment. You can correct me, or upload your own lists.
- The research, then the letter
- Before a word is written I read each prospect in depth: what they sell, who buys it, the signal that put them on the list, what they have said in public. Then one letter for one named person in your voice, printed, addressed by hand and posted to a desk. 90 of your 100 go out this way; the other 10 are kept for people you meet. Nothing goes out under your name until you say yes.
- The follow-up
- Every letter is backed by up to three nudges on LinkedIn and by email, sequenced behind it rather than run as separate channels, because a busy buyer means to reply and needs the reminder. About 270 of them across the flagship month, each drafted for you to send.
- The weekly read
- Who opened, scanned, clicked and answered, and what the next batch changes because of it. Cancel and you keep the list, the letters and the record of what got answered.
Whether it pays comes down to one comparison: the price against what a customer is worth to you. At the flagship rung that is about 370 touch points for the month, and for most B2B founders one closed deal covers the channel for a year.
Do the math
For every 1 you pay us, you get back
One customer costs about €756 to win. 6 to 8 weeks and 160 letters to know.
Based on the industry average of 4% reply rate and 20% close rate. Change assumptions
The ANA industry average for direct mail is 4.4%. Personalised, researched letters do better.
Twenty minutes a week from you. No setup fee, no minimum.