What it costs
One plan. Twelve researched letters a week, the prospect research behind them, the follow-up across LinkedIn and email, and a weekly read on what came back.
- Monthly
- $499Cancel with a week's notice.
- Annually
- $4990Twelve months for the price of ten.
Plus VAT. Business customers in the EU outside Austria are invoiced under the reverse charge procedure.
What the price covers
- Finding who to write to
- I work out what you sell and who buys it from your website, then surface the companies giving off live signals: a new hire, fresh funding, news that says now is the moment. You can correct me, or upload your own lists.
- Twelve letters a week
- Each one researched and written for one named person in your voice, printed on heavy paper, addressed by hand and posted to a desk. Nothing goes out under your name until you say yes.
- The follow-up
- LinkedIn and email, sequenced behind the letter rather than run as separate channels, because a busy buyer means to reply and needs the nudge.
- The weekly read
- Who opened, scanned, clicked and answered, and what the next batch changes because of it. Cancel and you keep the list, the letters and the record of what got answered.
Whether it pays comes down to one comparison: the price against what a customer is worth to you. For most B2B founders, one closed deal covers the channel for a year.
Do the Math
Our current avg. is 7% after Lioma writes 1 letter and 2 digital follow-ups.
A new customer costs about $685 to win, and you close one about every 6 weeks on average. Lifetime ROI:
Based on 12 letters a week, a 7% reply rate and a 20% close rate, with each customer worth $5,000.
Twenty minutes a week from you. No setup fee, no minimum.
