Let's start a conversation with 20 companies most likely to need your product.

Companies that need what you sell, right when they need it.

Some signals anyone can buy: a new hire, fresh funding, a tool showing up on their site. I use those too, and so does everyone else. So I also read public records for the moment before, the ones nobody sells because they are free: a job posted twice, a company using its lawyer as a registered address, a building permit on the building they rent.

Eight industries so far: commercial property, renewable energy, accounting, finance, construction, staffing, insurance and logistics. If yours is not among them, we work out its signals together.

You see every name before anything goes out. Cross any off. Each one gets a letter about their company and a QR code to a page made for them.

Read the field notes

We write the first letter together. I draft, you tell me what is off, I learn. After that you approve every batch before it goes out. You will fix a few letters in the first month and almost none by the third.

The list, the letters, and who you never want to write to. Cross anyone off, or give me your own list. Rewrite any letter, and I learn from the edit. Name a company that is off limits and it stays off. The one thing you cannot change is a letter once it is in the post, which is why nothing goes out without your yes.

Twenty minutes a week. The first week takes a bit more, because we write the first letter together. After that you approve a batch and read one page on what came back. You never research a company, hunt for an address, or remember to follow up on a Tuesday.

Yes, on both sides of the Atlantic. In the EU, writing to a business about business counts as a legitimate interest, so the rules that killed cold email left the letterbox alone. The first letter says where their details came from and how to opt out. That line is on every letter, and the QR code takes them off the list in one tap. In the US, a letter to a business office has no such restriction. Business addresses only, opt-outs honoured, no consumer lists.

The legal note, article by article

Four to seven business days. We print and post from the destination region, so a letter to Munich ships from Germany and a letter to Chicago ships from the US. We send to any business address in Europe, North America, the UK and Australia.

€680 a month, plus VAT. That buys touch points, not just letters: about 370 across the flagship month, made of 100 researched letters and up to 270 LinkedIn and email follow-ups behind them, plus deep research on every prospect and the weekly read on what came back. Month to month, no setup fee, no minimum. A first real answer takes about 2 months and 160 letters. Whether it pays off is €680 against what one customer is worth to you. The calculator below does that sum.

Good news comes fast, bad news slowly. At 20 letters a week, replies start to mean something once about 48 letters are out and have had two weeks to land. That is roughly a month in. By week 6 to 8 you have a real read. Every person is asked up to four times, so more of them answer. And you need one decision, not a precise percentage. We count, and we say up front how often the count can be wrong: about a 5% chance of calling a working angle dead. Every week I tell you where on that road you are.

The letter is the ice breaker. Everything after it can refer back. A LinkedIn message that says “I wrote you a letter last week about X, did you get it?” is not cold outreach. A call where the other person has already held your letter is not a cold call. The first touch changes every touch after it.

That pattern is not new. A young Warren Buffett wrote a letter to Benjamin Graham and landed the job that started his career as the most successful investor of his generation. Three computer science students in Munich sent handwritten notes to the CEOs of Europe’s largest companies because, as co-founder Alexander Rinke put it, “if we sent an email it could just be deleted, and if we sent typed letters their secretaries would bin them as junk mail.” Those letters got them into the room. The company they built, Celonis, is now worth over a billion dollars. The letter did not close the deal. It opened the door.

The ladder and the worked example

The letter that got Buffett his first job (Forbes)

How handwritten letters created a $1bn firm (BBC)

The handwriting is machine-made, the decision to write to them was not. An algorithm varies every stroke so no two pages look the same.

You cancel with a week's notice and keep everything: the target list, the letters, and the record of which message got answered and which got silence. That travels into every channel you run next.